About Us

We believe in creating prosperity and opportunity through better financial management.

Less stress, happier families

Life is busy. We get it. SortMe exists to help you create a better financial future for you and your family with less time invested.

Creating prosperity

You can't control what you don't understand. By helping you track and cut unnecessary spend, SortMe helps you build a prosperous future.

Your trusted friend

Your financial data is sensitive and we have taken every precaution to keep it secure. We aim to be your trusted financial partner. With you, for life.

We want to transform personal finance management into an effortless and enjoyable experience.

While other tools focus on features, with a complexity that requires an accounting degree, SortMe focuses on automation. We understand you don't want to spend your precious time sorting finances.

Our mission is simple. To help you create a richer life through prosperity. Let's be honest; we could all be better with our money. But it's hard when all your financial data is fragmented across different institutions. There was nothing that pulled it all together to give you a clear picture of where your money is going. That's why we created SortMe.

Our Team

Carl Thompson

CEO - Co-Founder
Digital marketer/entrepreneur with over 22 years of experience, having founded multiple companies, including TradeGecko, software sold to Intuit.

Aidan Scott

CTO - Co-Founder
7+ years experience working on commercial web / app / cloud projects. All the way from early stage MVP, high growth startups, to enterprise solutions.

Bradley Priest

Tech Advisor
AI enthusiast and
previous co-founder and CTO of TradeGecko - exited to Intuit.

Erika Palmer

Founder at Cupla, the revolutionary app helping busy couples to manage their lives together.

Cameron Priest

Co-founder & director at The Commerce CO
Previously co-founder and CEO of TradeGecko - exited to Intuit for $100M in 2020.

Foundation Digital

Creative support from Foundation Digital provides us with flexible resource for all things brand and marketing.
We also couldn’t do this without the support of our engineers, copywriters, and operational team.
Thank you team!

Local business, global ambitions

The stress of bad money management is felt in households around the world.  We aim to empower people with with personalised information to make better financial decisions which leads to financial freedom. SortMe is currently available for all Earth humans, with localised features planned for: United States, United Kingdom, Canada, Australia, New Zealand and Singapore.
“We cannot solve problems with the kind of thinking we employed when we came up with them.”
— Albert Einstein

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