FoundHer is a female-led financial planning and wealth coaching practice designed specifically for women who want to feel confident, supported and clear about their money. The firm’s approach is boutique and personal: strategies are tailored to your stage of life and goals, helping you grow wealth while living life on your terms—without jargon or one-size-fits-all prescriptions.

The mission starts from a simple reality: women experience money differently. Careers can be non-linear, with pay gaps, career breaks, side hustles and competing life priorities that traditional advice often overlooks. FoundHer was created to change that by centring advice around how women actually live and make decisions, reducing overwhelm and building confidence at every step of the journey.

FoundHer operates on a transparent fee-for-service model—no percentage fees on KiwiSaver or investments, and no minimums to work together—so recommendations stay aligned with your needs rather than product commissions. Clients can expect clear guidance across topics like KiwiSaver and investing, along with practical support for everyday money choices that compound into long-term progress.

The founder’s story underscores the “why”: after starting in accounting and corporate finance, a close look at women’s outcomes (including the reality that women retire, on average, with less in KiwiSaver) highlighted the need for a service that blends technical expertise with empathy and real-world context. FoundHer exists to stand beside women through big moments, tough decisions and the day-to-day actions that build financial freedom.

If you want an adviser who meets you where you are, focuses on what matters most to you and structures advice around your life—not the other way around—FoundHer offers a modern, values-aligned path to “more money, more freedom.”