Brand & media

The SortMe brand and media kit

Everything you need to write about SortMe or put our logo next to yours: the approved descriptions, the logo rules, our colours and type, and the files themselves.

Download the brand guide Open the asset library

PDF, 8 pages · Version 1.0, November 2026

17,000+
households helped: ★ 4.7
rating on Trustpilot: $2,371
average savings a user finds: Read-only
bank access through Akahu

Figures as at November 2026. Check with us for current numbers before you quote them.

How to talk about us

Describing SortMe

If you write about SortMe, use one of the descriptions below as it is. You can shorten them, but please don’t add claims of your own about what the product does.

One line

For social posts, footers and captions

SortMe is a New Zealand money management app that brings every account into one view and shows households what to do next.

Short description

About 60 words

SortMe connects every New Zealand bank, the mortgage, KiwiSaver and shares in one view, so households can see where they stand. It categorises spending automatically, forecasts cashflow months ahead and flags things worth acting on, like a fixed rate coming up for renewal. Bank connections run through Akahu and are read-only, so SortMe can see transactions but can never move money.

Writing the name

The name is always SortMe: one word, with a capital S and a capital M. Please don’t write Sortme, Sort Me, SORTME or sortme in running text. The lowercase “sortme” only appears inside the logo artwork.

Our tone

We write the way a knowledgeable friend talks about money. Sentences are plain and specific, we use New Zealand English spelling, and we don’t talk down to people or lecture them about their spending.

Please say, please avoid

Please say

Please avoid

Household money management

“Budgeting app” as the main description

Try SortMe for $1 for 7 days

“Free”, in any form or context

Connects to your bank through Akahu, read-only

Saying SortMe moves money or sets up accounts or automatic payments

Connects you with a vetted adviser when a decision needs one

Calling anything in SortMe financial advice

Entries, reminders, or the feature’s name

“Cards” for parts of the app, which readers take to mean bank cards

Regulatory note

SortMe shows people their own information and points out things worth looking at. It does not give regulated financial advice. Where your material mentions advice, make it clear that advice comes from a licensed adviser and not from the app.

Logo

Our logo

The logo is the stacked icon and the “sortme” wordmark together. Always use the supplied artwork files and never retype the wordmark in a font.

The primary, gradient version. All three versions are in the asset library as SVG and PNG.

Primary, gradient: Use this version on white or very light backgrounds wherever you can.
Single colour, navy: For one-colour print, or where the gradient won’t reproduce well.
Reversed, white: For the brand gradient, navy, or a dark, uncluttered photo.

Clear space

Keep a clear area around the logo equal to x, which is half the height of the logo. No text, other logos or image edges should sit inside it.

Minimum size

Below these widths the icon detail and the italic “me” stop reading clearly: 40 mm wide in print, 120 px wide on screen.

Please don’t change the logo

These are the changes we see most often. Each one makes SortMe harder to recognise.

Stretching or squashing it
Recolouring it, including other gradients
Rotating or angling it
Adding shadows, outlines or glows
Placing it on a busy or low-contrast background
Retyping the name in place of the logo

Co-branding with your logo

When SortMe appears with your brand, place the two logos side by side at the same visual height, separated by a thin vertical line. Leave clear space of at least x either side of the line. Don’t merge the logos into a single mark or put SortMe inside your own logo’s container. For written references, use “in partnership with SortMe” or “powered by SortMe”.

Colour

Colour palette

Deep navy carries the text, the purple-to-pink gradient is for buttons and highlights, and soft lavender sets the background.

#57236D SortMe gradient · 122° #9118F4 #DF6DB4

The brand gradient runs plum to violet to pink at a 122° angle. Use it for buttons, progress bars, accent lines and the occasional feature panel. It shouldn’t fill whole pages.

Navy: #1C1250 · RGB 28 18 80; Headings, body text and dark panels.
Plum: #57236D · RGB 87 35 109; Gradient start, kickers and accent text.
Violet: #9118F4 · RGB 145 24 244; Gradient middle, links and focus states.
Pink: #DF6DB4 · RGB 223 109 180; Gradient end and small uppercase labels.
Amber: #E0912B · RGB 224 145 43; Small highlights such as ratings. Use sparingly.
Teal: #0F978E · RGB 15 151 142; Positive values and success states.

Neutrals

Slate: #413A66; Body copy
Muted: #726E90; Captions, labels
Lavender: #F7F3FD; Panel backgrounds
Mist: #F2F2F2; Page background

Typography

Two typefaces

Merriweather, a serif, sets every heading. Manrope, a clean sans-serif, sets everything else. Both are available from Google Fonts.

Headings

Merriweather

Bold (700) for headings, with slightly tight letter spacing. Fallback: Georgia.

Body and interface

Manrope

Regular (400) for body, SemiBold (600) for buttons, Bold (700) for labels. Fallback: Arial.

Photography and product images

Do use

Real New Zealand households, couples and families in natural light, looking relaxed.
Product screenshots we supply, shown in a device frame or on a white or lavender panel.
Cut-out people over the brand gradient, with clear space between the image and any headline.

Please avoid

Piles of cash, coins, piggy banks or stressed people holding bills.
Screenshots you have edited, cropped to change their meaning, or filled with invented figures.
Stock imagery that is obviously from overseas.

Files

The asset library

Logos, screenshots and photography live in one shared folder. It’s open to anyone with the link, so you don’t need an account to download from it.

SortMe Logos: SVG and PNG, in all three versions.
Screenshots: Current product screenshots, straight from the app.
Hero images: Cut-out photography on transparent backgrounds.
Carl CEO Shots: Portraits of Carl Thompson, founder and CEO.
Team: Team portraits.
SortMe Social Assets: Sized artwork for social posts.

Open the asset library

Before you publish

Partner checklist

The logo comes from our supplied files and hasn’t been altered.
It has clear space of x on every side and meets the minimum size.
“SortMe” is written as one word with two capitals.
Descriptions come from this page with no added claims.
The word “free” doesn’t appear anywhere.
Nothing suggests SortMe gives financial advice or moves money.
Any figures quoted match sortme.com today.
Colours use the hex values in this guide.
SortMe has approved the final version.

Getting approval

Send co-branded material to us for approval at least five working days before it goes live. If you need something that isn’t in the library, or a figure confirmed before you quote it, get in touch and we’ll come back to you.